Wednesday, July 19, 2006


Getting too serious here. Let's talk about.. mallow cups. Something (nostalgia? hunger?) convinced me to buy a Mallow Cup candy bar (made by local Boyer Candy of Altoona.. which gives it some blogability) the other day, something I had not done in an awfully long time. I remember that when I was a kid they had some green-stamp like marketing scheme where you collect stamps for money or something. Low and behold, they still seem to have this same plan, remarkably unchanged from decades ago.

So here is what mallow money, as I call it, gets you. You get 5 'points' per candy bar. Once you collect 500 points (so 100 Candy bars???), you can mail them in and get a $1.00 dollar (the decimal place is in the right place) rebate sent to you. So let's see, 50-75 cents per candy bar these day = $50-75 in purchases. Net out 39 cents to mail these in and you have the potential to make out with 61 cents... maybe 1% if you are lucky. but wait, these 'mallow money' things are actually small strips of cardboard... 100 of which probably gets you well over the 1 oz you get to mail for 39 cents... easily pushing you to 2 or 3 ounces to mail, which the post office will charge you 63 and 81 cents respectively. If it weighs more than that, this may become a money losing exercise just to mail it in.

There is actually a catalog of items one can use the mallow money for, I assume other than wanting $1.00 as cash. Online they have their rebate order form... The biggest item possible: for 8,500 points (1,700 candy bars... can you believe it) you yourself can have a Marty Mallow Quartz Watch. I don't think I will ever get the watch.

I would say the rebate program needs a little updating. The $1.00 back is probably unchanged from when your average candy bar cost a dime. It is possible that given the troubled financial history of the firm, that they are just using up old stock of these cardboard backers. Maybe when they run out they will print up a new offer.

In Belgium last month I did buy a few of what I am pretty sure are the worlds most expensive marshmallows at the Peter Macolini Chocolate shop... I think each mashmallow came out to be a dollar once you accounted for the exchange rate. Go figure.


Blogger Jonathan Potts said...

I'm not sure I've ever eaten a Mallow Cup. But when I was a kid, I loved Reese's peanut butter cups, and I was always sorely disappointed during Halloween when someone gave me what I thought was a Reese's, but turned out to be a Mallow Cup.

Wednesday, July 19, 2006 9:43:00 AM  
Anonymous Anonymous said...

I just wanted to let you know that your math is a bit off. You assumed that all mallo cups contain the same number of points. I don't assume to know all of the point values attainable in the mallo cup point scheme, but I'm holding in my possession, three tokens of play money worth 5, 10 and 25 points respectively. Perhaps if you ate a bunch of mallo cups, you could get a good idea of the distribution of point values with which to make a second attempt to quantify the mallo cup benefit system.

Thursday, November 02, 2006 2:53:00 PM  
Blogger C. Briem said...

ha. I am not sure my math is off as much as the 'research' was lacking. My single datapoint didnt lead me to realize there was a variable point scheme. So I guess I need to know what the average number of points are per candy bar. Maybe it is like the lottery, lots of small values with a few really big ones? I dunno.

but yes, more research is called for.

Thursday, November 02, 2006 3:18:00 PM  
Anonymous Anonymous said...

I was really into this when I was a kid. Back then you saved up 500 points for a free box of Mallo cups. The points were made to look like coins so you were trying to save up 5 dollars worth of cardboard coins. Most packs came with a 1 cent coin. They came in 1, 5, 10, 25, and 50 cents. There was also a very rare 1 dollar. I think I only saw one or two of them, my entire candy eating childhood.

I want a Mallo Cup!

Friday, May 25, 2007 9:35:00 PM  
Anonymous Anonymous said...

You need to know what your talking about before you type it. Different coupons these days are worth up to 50 points. I am holding a 50 pointer right now actually.

Monday, September 24, 2007 5:31:00 PM  
Blogger C. Briem said...


Monday, September 24, 2007 5:46:00 PM  
Anonymous Anonymous said...

Hi - great discussion!

I love these additive cups!

I bought a case recently to check out the distribution of pts. - oh actually just to eat them as they are hard to get in my area - MN.

Here is what I found:

24 - 2 cup packages per case.


13 were 5 pts. each
4 were 10 pts. each
4 were 25 pts. each
3 were 50 pts. each

So, a total of 355 pts. for the $12 I spent for the case. ( tax included )

This might or might not be a typical case - but I'm getting too fat gathering data!

Not a great rebate, but snickers gives me zero anyway.....

Have a great day!


Tuesday, November 27, 2007 2:09:00 PM  
Anonymous Anonymous said...

Just bought some today, found them at Cracker Barrel, they are still good. I got 2 50's so far. As a kid in the sixties I use to get them at the movie probably for 10 cents, now .99. I was in 6th grade and sat next to my mad crush, he gave me his coins, I kept that shet of coins in my wallet for years becasue he gave it to me. I told my kids about the story and they called him the candy wrapper boy friend. So today when I found the Mallow Cups I had my fond memories of the Candy Wrapper Boyfriend, I wonder where he is????????

Tuesday, May 06, 2008 4:51:00 PM  
Anonymous Anonymous said...

Have to say this blog is written with little or no research, just ill informed opinion, and not very kind either. First, the distribution of coins is good, both 25¢ and 50¢ coins are plentiful. Additionally, they are not merely "using up old cards". The company suspended the coin program for a bit, but customers begged and pleaded for the coins to return, and so they did (originals were printed in red ink, now they are printed in blue, obviously not just using up old stock). It took me all of 4 minutes to find these facts on the web, you ought to try it sometime before you pop off and add more useless and ill informed minutia to web content. Mallowcups are still on the shelves at many stores here in the Mid-Atlantic, and very pleased they are (just luv'em!) Unlike the "mocklate" that Hershey now produces, the quality of ingredients in Boyers Mallowcups have and still remain the same (sweet)!

Friday, September 26, 2008 12:00:00 AM  
Anonymous Anonymous said...

I would like to take this opportunuty to thank the Boyer company for continuing the making of the Mallo Cup and continuing it's Play money rebate offer. Thanks to them and their rebate offer, I am now about 1350 pounds and can hardly get out of bed to go grab another Mallo Cup. I also think we can blame todays economy on the Mallo Cup rebate incentive.
Yes, by the time I have enough points for my $1.00 rebate I have spent most of my welfare check on Mallo Cups and postage for a lousy $1.00 rebate. The only time I didn't lose money on their program was the year and a half I was in a diabetic coma from the Mallo overdose. What a way to go!!
Seriously, if there are others out there that are like me and take the rebate seriously , we cannot blame Freddie and Fannie for this economic mess we're in. As far as the point value for our beloved Mallo's, who cares. They know we'll eat them anyway. One can only hope, that when I bite the big one, I will be reincarnated as the one and only Marty Mallo. Thanks Boyer. Your BIGGEST fan!!!

Monday, October 06, 2008 3:39:00 PM  
Anonymous Suzanne Switzer said...

I work at a post office, and for fun we are collecting points to get Marty Mallo, we have 2,810 points and need to get to 5,000, but our vending company stopped putting mallo cups in the machine, so we have to buy outside of work, pay 1.00 opposed to 60cents in the machine. anyone wanting to contribut their coins to our cause, just let me know.....Suzane

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