Thursday, March 29, 2007

bus-vertisements

Does anyone else think it's odd that the Port Authority is using it's ad space in the Pittsburgh City Paper not to explain the proposed restructuring or otherwise market it's service. Instead, the ads in the CP are advertising the advertising opportunity. I do appreciate the value of meta-marketing to other marketing professionals, but it just does not seem to make sense to waste money to keep doing this in the City Paper. Maybe they had already bought the space and did not want to appear hypocritical 'selling' their service in the midst of a major restructuring. But there just has to be a better use of that space. Back in the day, at least they had a little creativity: