Tuesday, August 21, 2007

Steely McPast, or McFuture, or who cares


Years ago before email viruses were ubiquitous, I remember there was an email that went around that said something like "Beware virus X, tell all your friends!!"... and of course everyone did. In true exponential fashion soon everyone was receiving this message again and again. Virus X (I can't recall the name) was a hoax actually, but the viral effect was real and everyone's email became clogged. The message was itself the virus.

With logic that probably only makes sense to me, there is an analogy to the simmering debate over the Steelers' new mascot, one Steely McBeam. The thought that the Steelers would choose yet another symbol of Pittsburgh's industrial past is decried as evidence of our inability to look toward the future. Really?

Don't get me wrong, Steely McBeam is pretty silly. I suspect the fundamental motivation was some desire to have a PR persona they can send around the community without tasking players all the time. But it's flaw is not that it is based on 'old' symbols. I bet Wisconsin thinks it has transformed itself away from an agrarian past, but do the Green Bay Cheeseheads ever get criticized for being Luddites? (I am sure they get called other things mind you). I'd point out that Steel isn't gone from the region, go check out Edgar Thomson if you doubt that, but that isn't the point. If there is a sign of our inability to fully embrace the future it's that we waste time on all this retrospective haranguing in the first place. I hate to tell everyone, but even if the Steelers were to rename the entire team to the Southwestern Pennsylvania Double Helices, neither the biotech industry nor regionalism in general would get any added boost.

ok.. enough rant for the day. You think you know Steelers trivia, try this:

The actual steel industry logo above was put on flikr just last week by Bear69Designs, a graphics designer who seems to have a thing for corporate logos. In the comments he suggests this dates from the 1930's, which would not be possible. Per US Steel it was created in 1958 by then Pittsburgher (and Princeton class of '44 I feel obliged to add) David M. Ross.

and if someone from the Steelers' front office is reading this, could someone tell me where I stand on the season ticket waiting list have been on for decades. Thanks.
PS.. I can't believe they didnt register every possible variation of steelymcbeam.com which now seems to be registered to Brian Barrett of Mt. Lebanon. Steelymcbeam.org is still available... anyone? Steely even has his own wikipedia entry already. A much more extensive entry than even the Pirate Parrot has.

4 Comments:

Blogger Unknown said...

Steelymcbeam.org is now registered. Thanks for the tip.

Tuesday, August 21, 2007 5:22:00 AM  
Blogger Jonathan Potts said...

Regarding your thoughts on the Steely McBeam debate: Amen, brother.

Tuesday, August 21, 2007 8:40:00 AM  
Anonymous Anonymous said...

Edgar Thompson would have been a good name for the mascot. Steely Dan too, with a mullet.

Thursday, August 23, 2007 8:15:00 AM  
Blogger Amos_thePokerCat said...

How about Yinzer McBeerme?

ya, snarky.

Thursday, August 23, 2007 8:30:00 PM  

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