Tuesday, October 23, 2007

new media watch: domestic auto sales

On the analytical journalism watch... the Cleveland Plain Dealer put up a pretty neat interactive graphic that shows the decline of the big three automakers in the US market by state over the last decade. You can access it here:

http://www.cleveland.com/pdgraphics/interactive/autosales/


You can click on different years via the tabs on the top of the graphic and you can click on individual states for state-specific data. For Pennsylvania it's a pretty precipitous drop in the percentage of auto sales here that go to the big three domestic automakers (Ford-GM-Chrysler). In 1997, it was 78% of all sales down to 59% in 2006. I'm not sure if I am more surprised it was so high in 1997 or how fast it is coming down.

1 Comments:

Anonymous Anonymous said...

Cool graphic! Thanks for the link. For better or for worse, I think that this reflects national trends, particularly the fact that domestic-based manufacturers stopped making desirable cars in order to focus on high-margin light trucks and SUVs for a large part of the last decade. Thus, when market trends shifted and people went to replace their older cars or SUVs/light trucks (where the domestics still have a competitive advantage), they found extremely slim pickings. I know that it is anecdotal, but on my block alone, I and my neighbors traded a Ford Contour for a Mazda 6, a Pontiac Grand Am, Chrysler Sebring and Oldsmobile Alero for Honda Accords, a GMC Envoy for a Subaru Outback, a Chevy Malibu for a Toyota Camry--and, oh, there are 3 Priuses and 2 Civic Hybrids (don't know the trades on those)--just in the last 2 to 3 years. I can think of 2 people who traded domestics for domestics (Chevy Beretta for Ford Fusion and Chrysler Minivan for Chysler Pacifica).

Tuesday, October 23, 2007 9:38:00 AM  

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