It's a curious Pittsburgh writeup. Like so many such things they confuse city and region...and for some reason it says the city's population is 359,000 which I don't think is coming from any source I am aware of. It describes One Oxford Center as 'futuristic' which isn't so odd, but it also says " we used to call it the Jetson's Building". I used to work in the building and that's new on me. and speaking of Rich F. it also syas the city has "an 'Eds and Meds' approach to employment. These economic sectors have helped Pittsburgh attract and retain the much-sought-after "creative classes."
My call, it's mostly marketing following marketing at this point. It's like we are the new 'it' place.. but hey any media is good media they say.