But the fire seems pretty minor. There will likely be no need for Mallo Cup rationing.
Somewhat seriously though. I actually did bring up Mallo Cups in conversation recently and someone didn't believe they were being made any more. For years I didn't notice them much at all, but there seems to be a renewed marketing effort of late. If cupcakes can be the 'it' pastry then I see no reason Mallo Cups can't make a comeback.