The broadcaster Colbert is jumping over to is, in legal fact, the corporation formerly known as Westinghouse, founded by George W. himself and based in Pittsburgh for more than a century. Note that what most call Westinghouse today is really just what was once the Westinghouse Nuclear subsidiary of the much larger parent company, and today owned by the Toshiba Corporation of Japan. The corporation known as Westinghouse bought whole the CBS Corporation in 1995 in a transaction many thought pure folly. In what became at least a symbolic reverse merger, Westinghouse decided to become CBS, and eventually shed all of its now extraneous industrial divisions. Someone didn't read that stick to the knitting memo and much of Pittsburgh's economic history was incidental and collateral damage.
Thus the question, is Colbert Colbert? Not far from the question is CBS CBS?